We’ll continue to add short play tracks.
From the beginning of the year, when the budget for part of the drama was explicitly directed to the screen shorts, to the second half of the year, the “AI creation competition” was launched back to back with the “Stand-Stand-Stair shorts open platform” and a series of consistent initiatives to launch the video shorts were not following the wind, but rather a necessary extension of the long-term layout of the shorts, of the system’s creative ecology, which showed a keen insight into the content trends and the strategic strength.
Li Lai, Deputy Director-General of the Production of Video Video and Video on the Net, said on the floor of China Radio and Television’s Micro-Synthetics Forum in 2025 that “television short plays should be made more profitable for good content, build a healthy cycle of “good money to drive away bad money”, and continue to break through the ceiling of short-syncs.”
As an integrated video platform for the early deployment of short dramas, televised videos have always focused on the sustainability and health of content-based ecology. The recently launched Open Platform for Cooperation in the Field of Short-Screen Scripts, centred on the “Creation of Whole Chain Incubation + Multi-dimensional Incentive Empowerment”, provides an efficient, transparent, open and one-size-size-size-fits-all collaborative path, providing an incentive of up to $220,000, which is a critical step in the continued improvement of the creative infrastructure and strengthening of the capacity of industry to provide services.
The initiative to build a “creative-friendly” whole chain of ecology, starting with “incentive and support for quality content creation”, shows that the short play has been prepared for the field of deep-spread short play.
As a platform for the early deployment of short plays, the track is becoming more crowded, and how can this pre-emptive advantage be translated into the core competitiveness of a continuous lead industry?
Industry towards “eco-building” and the role of the platform to be transformed
Data from the DataEye Institute show that, as of 31 October, the cumulative heat value of the country ‘ s micro-short disks was 21.51 billion, with the overall market increasing steadily. As the industry moves away from the early boom, the competitiveness dimension has evolved from a single-content equation to a combination of creative ecology, service capacity and industrial efficiency.
In this context, the platform ‘ s ability to provide a stable, transparent and sustainable growth environment for creators is key to building core competitiveness.
A series of recent policies on “Incentive and Support for Quality Creatives” were designed to respond in depth to changes in the industry phase – • Promoting a healthier and more sustainable development path for the industry through the construction of “creative-friendly” full-chain ecology.
(i) Industry competition has changed
Data from DataEye-ADX show that, as of 31 October, the market for micro-blinds this year had over 130,000 shorts, over 45,000 shorts per month in the second half of the year and over 60,000 shorts in February. While the duration of the short play has been extended, the short play’s subject type has become more “inner volume”. The market pattern of the short play industry is evolving: moving from a single charge to a healthy ecology capable of producing high-quality content on a sustainable basis. This is the only way to retain users and high-quality creators in the long term.
This year, the micro-fellow market has continued to be subdivided, from 35 last year to 64, with counter-invasive topics leading, with the number of short plays accounting for 3980, with an overall heat value of 11,867 million. But it really counts as good and can become a charge of no more than 5 per cent.
A number of platform parties are aware that it is difficult to retain a single subject for a long time and that only healthy ecology can sustain high-quality content and retain users and creators.
The creator’s needs have changed.
In the past, the short play industry had generally used the service platform as one of the channels for receipt and issuance of notifications, providing only basic services. However, as the short play industry moves to a deep water zone, the demand for the platform by creators has been upgraded from a base contribution portal to a full-link service system that covers security of interests, process efficiency and innovative support.
Since the beginning of the year, the televised video has been introducing the Mars project PLUS and has been a comprehensive upgrading of the short play cooperation strategy. In working closely with the micro-synthetic practitioners, the short-synthesis of the televised video shows that the creators need not only a channel for writing, but also a virtuous environment for transparent processes, timely feedback and clear returns. The traditional one-way model of cooperation is difficult to meet the needs of high-speed industrial development.
A collaborative open platform was created for the televised short screen script.
The core force on which industrial development depends has always been the “people”. Upgrading the platform to a more comprehensive “creative service provider” is not only a shift in the role of cooperation, but also a shift in the value orientation of creators. The central goal of this shift is to create a more secure environment for creators.
The short-drame ecology is the “ground-based”
A solid ecological foundation is a central prerequisite if the short play industry is to move steadily and further. To build a “ground-based” foundation, it is necessary to build an ecological framework that covers the entire chain from the full process of short play creation, collaboration and landing to “stable as Tarzan” in the battle of the short-time market.
(i) Top-level design is the construction of an ecological “basic framework”
In terms of interface setting, the launch of a collaborative open platform for short-screened video scripts has developed a multi-faceted cooperation, script cooperation and continuity cooperation, which has resulted in a closed-ring service of “value return (guaranteed benefits) – process security (risk reduction) – innovative exploration (support for error)” and one-stop collaborative solutions for practitioners.
On the other hand, in response to the demands of different partners in the short-screen drama, a two-track “business cooperation” and “individual cooperation” are divided, which avoids large firms squeezing the space of individual creators and allows different subjects of different sizes to find suitable entry points. Provide equal and efficient space for cooperation among creators of different scales.
The DataEye short-dramatic watch registered as an individual creator the Open Platform for Cooperation on the Launching of Video-Screen Short-Screen Playbooks for a trial experience. Personal creators have to upload only “a playbook” (the first 30 episodes + profile + profile) without having to prepare a lot of material, which significantly reduces the cost and difficulty of co-creation, and really paves the way for “canner and creative”.
(ii) Process standardization is ecologically sound “stabilized steel”
Standardized processes are ecological “ground-based” “heavy steel bars” that run through the full cycle of cooperation and ensure an ecologically orderly operation.
For creators, regardless of size, it is possible to cooperate under the Uniform Rules without fear of “rules bias” to achieve “equal cooperation”; for platforms, harmonization processes reduce cross-sectoral communication costs and avoid project extensions due to vague rules; and for industry, “standardized practices” of head platforms provide “teams” to the market, leading to a “cooperative and rule-based” ecological consensus.
(iii) Process transparency is ecological “adhesive cement”
If standardization is a “stembar”, then transparency is an ecological “ground-based” “compression cement” that precisely addresses the most painful “information gap” of creators and makes “trust” an ecological adhesive.
During the review, the author is able to view the progress of the script in real time through the main input page: from the ” contribution has been received” to the “first screening” to the “professional review ” , each node has a clear time-limit and a state-of-the-art indication that the author can clearly follow the review progress through the backstage.
For the platform, transparency increases the retention rate of creators and accumulates a stable supply of quality content; for the industry, the mechanism of “results for optimization” allows for continuous upgrading of overall content quality and avoids the loss of creators and the burial of high-quality ideas as a result of “intransparent information”. When the creators have more time to “silently create”, the industry will not stay in the short-term heat of “fast-paying” and really have the bottom line for long-term development.
III. Technology and talent are key to winning short plays
If the ecological foundation determines the “stableness” of the short play industry, then the “technology and talent” determines the “growth power” of the industry. Through a two-wheel drive of the Systemized Incentive System and the AI Technology Practice, the televised short play will provide both a continuing impetus to current creators and an incubation of future creative power for the industry, making the short play ecology more “new” dynamic on a “stable” basis.
(i) Systematized incentive system “carers”
The core power of creation is based on the real guarantee of “value return”. In the design of the incentive system, the launch of the video vertical drama is a systematic incentive strategy for “graduation + long-termization” and directs the creator’s “power deficit” pain point — both to address initial creation concerns with “real silver and silver” and to tie up human growth with “long-term gains” and to form “short-term secure, long-term hope” hatching rings.
In the short term, from the time of writing to the time of acceptance, the creator can obtain a certain level of security, and after the broadcast is finished, it can continue to be rewarded, creating a mechanism for “contracting with security and the incentive to explode”.
In terms of long-term value, the platform has broken the “one hammer trade” model of cooperation by providing an IP-based derivative space for high-quality works based on its own resources. High-quality scripts can not only be developed as short plays, but can also be associated with the visual, animation, creation and other ecological resources of televised videos, extending into longer value chains. As advocated by the Platform, “breeding with creators”, this long-term benefit design allows creators not only to receive immediate returns, but also to share the dividends of the continuous value added of their work, from “short-term creators” to “long-term ecological players”.
(ii) AI Technology “Effort”
Since this year, the televised short play is transforming AI technology from “tool attributes” to “innovation engines” that both lower the creation threshold and actively incubate future-oriented creative power.
At the creative end, the short-casting has introduced new technologies such as AIG-assisted scripts, virtual productions and so forth, freeing creators from repetitive work and focusing more on creativity itself. For example, the recent launch of the “Television Ai creation competition ” , which not only provides support for AI tools, but also breaks down creative limitations by creating a new form of short play that can be explored by the “new people and mature teams” and that allows more creators to create equally, has now received over 100 pieces of multi-problem work.
At the end of the user study, the televised shortshow optimizes the content and marketing of the shortshow by making the black boxes produced by user emotions visible through technologies such as eye instruments and skin electricity.
At the end of the user experience, the call-in shorts also add features such as personalized bomb screens, interactive visuals, and deepens the emotional participation and immersion of users.
Multi-dimensional synergy is the “link” of the short-run ecology
In the second half of the short play industry, core competitiveness is no longer “short-term outage”, but “ecological resilience”. The layout of the televised short play is precisely what emerges from the limitations of a “single platform upgrade” that integrates the decentralization initiative into an organic ecology.
(i) “Long-term competitiveness” with stereoecology
The Open Platform for Co-operative Vertical Scripts provides process security to address the pains of creation; the system of motivational strategies to dispel the author’s concern that short-term gains are “unstable and long-term values difficult to enjoy”; and the attempt to “television video Ai creation competition i short play” is to make video dramas try to widen the creative boundaries with technology.
The three were created by the eco-closure of “rules are clear, incentives are effective, tools are advanced” – – The platform is no longer a “channel” for passive content, but a “server” who actively supports the creators by “growing together” with their creators, making “ecological resilience” a core competitiveness that is distinct from short-term profit-makers, as well as creating a “flow-to-ecological” transformation pole for industry.
(ii) Policy, activating creative possibilities
In recent years, the State has introduced policies such as “Technology, Enabling Culture and Innovation” and “Live Internet Audio-Visual Creation” to encourage the use of new technologies to improve the quality of content and promote the healthy development of the audiovisual industry on the Internet. The televised short play is responding positively to policy directions, driving industrial evolution with “innovation dynamics”, viewing science and technology as a central dynamic driving industrial evolution, consistently adhering to the idea of science and technology serving creative, emotional and artistic purposes, and turning policy into a perceived industry practice that fulfils both platform social responsibility and activates the infinite potential of creativity.
At the level of technological empowerment, the televised short play, which responds to the policy of “Technology and Technology Empowerment” through the “Television-Ai creation competition ” , not only provides support for “Technology and Technology” but also breaks down the creative limitations with “No-Stand-Stand-Stand-Stand-Stamp” and has now received over 100 pieces of diverse content.
This “policy-to-technological-art” configuration not only provides the platform with a broader space for development, but also creates a synergetic resonance between policy-technologies and a lasting impetus for high-quality development in the short play industry.
As can be seen, the layout of the short play of the message has always been based on respect for the nature of the content industry: exploring narrative innovations through the AI competition, optimizing collaborative processes through open platforms, and ensuring creative returns through motivational policies. This series of actions, which together constitute its ecological strategy of “creator-centred”, also reflects its determination to act as an industry leader and to move the short play from flow growth to value growth.
Concluding remarks
From the first half of the year, when the budget tilted and the model explored, to the second half of the year when the policy upgrades, the opening of the screenplay cooperation platform and the launch of the Al-Creation competition were launched, the series of video clips was not short-term sprints, but was based on long-term philosophies based on deep insight into the content industry.
As the short play tracks move from “wild growth” to “high-quality competition” and as a master short play lead, the message video avoids the initial homogenous competition and shifts the precision of resources to the more essential needs of the industry — building a healthy and sustainable creative ecology.
In the second half of the short play, the winner may no longer be confined to the fire of a single work, but rather the platform’s ability to provide the creator with a fertile “soil”. The continued fall of the short play is not only about the platform ‘ s own path choices, but also about the promotion of the entire short play industry chain by building a well-defined, well-enabled, creative and friendly industry environment, leading to a return to value and long-term prosperity.